Brand Anthem Video
Role: Executive Producer
We wanted to establish an "anthem" video to highlight our new AppDynamics brand look and feel as well as our vision messaging. Produced during the peak of the pandemic, we were restricted with what new footage we could shoot, but we wanted to make the stock footage our own. Through a combo of great writing, unique stock footage searches and custom animated illustrations, we were able to create this video, part of a campaign. This video won a Silver Telly for Branded Content Craft-Use of Stock Footage.
Full Length Version
Video Campaign
These cutdowns from the full length version and additional videos in this series were strategically planned to promote a consistent brand as well as a way to thoughtfully leverage costs to cover all organic and paid use as a package of deliverables. The Anthem Brand Video and cutdowns expanded into a campaign series that leveraged the same look and feel for additional product videos and marketing assets. The overall campaign won a Silver Telly for Campaign Branding.