Retail Customer Video

Role: Executive Producer

As the first video I produced in-house at Cisco, our goal was to best tell the story of AppDynamics through the eyes of our customer. Previously produced customer videos averaged 1000 views after 4 years on YouTube. This video generated 300,000+ YouTube views in less than a year. It was used within Customer Experience Centers at AppDynamics and Cisco offices, opened events, was featured on various social platforms and on both Cisco and AppDynamics websites.  It was the number one driver on AppDynamics.com for click-through rate transforming to lead generation.  This video became the quality standard moving forward, up-leveling the AppDynamics brand.