Pharma Opening Video

Role: Sr. Producer

To depict a day-in-the life of an asthma sufferer, there were specific things we were legally required to include which would make this patient-eligible for the pharmaceutical solution being sold. We needed to show two different administered asthma medications, as well as a dust-induced asthma attack. The shoot involved location scouts with multiple city permits, union casting sessions, set teacher for child actor, ambulance rental with real EMTs, and so much more. Live stage moments were choreographed along with this video playback, which ultimately led to a live performance to resolve the story (not shown here). Cliffhanger!