Tech Product Overview

Role: Executive Producer

Promoting a new product, we created an out-of-home teaser campaign which ultimately lead to the product launch video. Through a combo of great writing, voiceover, product dashboards, custom animation and a variety of aspect ratios, this video launched at Cisco’s global event and was featured on AppDynamics.com homepage. We also created 15 & 30-sec cutdowns for continued promotion on paid and organic social, really being mindful of the new customer journey throughout the process.